Information on data protection
1. Controller / data protection officer / representative
The Alpine Restaurants (Crusch 4, 7503 Samedan, Switzerland) is responsible for the data processing described here. If you have any data protection concerns, you can send them to us at the following contact address:
Our representative in the EEA according to Art. 27 GDPR is:
2. Collection and processing of personal data
We primarily process the personal data that we receive from our customers and other business partners as part of our business relationship with them and other persons involved or that we collect from their users when operating our websites, apps and other applications.
To the extent permitted, we also obtain certain data from publicly accessible sources (e.g. debt collection registers, land registers, commercial registers, press, internet) or receive such data from other companies within the Alpine Restaurants Group, from authorities and other third parties (e.g. credit agencies, address dealers). In addition to the data that you provide to us directly, the categories of personal data that we receive from third parties about you include, in particular, information from public registers, information that we learn in connection with official and legal proceedings, information in connection with your professional functions and activities (so that we can, for example with your help), information about you in correspondence and meetings with third parties, creditworthiness information (insofar as we conduct business with you personally), information about you that people from your environment (family, advisors, legal representatives, etc.) give us so that we can conclude or process contracts with you or with your involvement (e.g. references, your address for deliveries, authorisations, information on compliance with legal requirements such as the fight against money laundering and export restrictions, information from banks, insurance companies, sales and other contractual partners of ours on the use or provision of services by you (e.g. payments made, purchases made), information from the media and the Internet about your person (insofar as this is appropriate in the specific case, e.g. in the context of an application, press review, marketing/sales, etc.), your addresses and, if applicable, interests and other socio-demographic data (for marketing), data in connection with the use of the website (e.g. IP address, MAC address of the smartphone or computer, information about your device and settings, cookies, date and time of the visit, pages and content accessed, functions used, referring website, location data).
3. Purposes of data processing and legal basis
We use the personal data we collect primarily to conclude and process our contracts with our customers and business partners, in particular in the context of electronic commerce (e-commerce) with our customers and the purchase of products and services from our suppliers and subcontractors, as well as to fulfil our legal obligations in Switzerland and abroad. If you work for such a customer or business partner, your personal data may of course also be affected in this function.
In addition, we also process personal data of you and other persons, where permitted and where we deem it appropriate, for the following purposes in which we (and sometimes third parties) have a legitimate interest corresponding to the purpose:
Offering and further developing our offers, services and websites, apps and other platforms on which we are present;
Communication with third parties and processing their enquiries (e.g. applications, media enquiries)
Examination and optimisation of procedures for needs analysis for the purpose of direct customer contact and collection of personal data from publicly accessible sources for the purpose of customer acquisition
Advertising and marketing (including the organisation of events), unless you have objected to the use of your data (if we send you advertising from us as an existing customer, you can object to this at any time and we will then put you on a blacklist against further advertising mailings);
Market and opinion research, media monitoring;
Assertion of legal claims and defence in connection with legal disputes and official proceedings;
Prevention and investigation of criminal offences and other misconduct (e.g. conducting internal investigations, data analyses to combat fraud)
Ensuring our operations, in particular IT, our websites, apps and other platforms;
Video surveillance to safeguard domiciliary rights and other measures for IT, building and facility security and protection of our employees and other persons and assets entrusted to us (e.g. access controls, visitor lists, network and mail scanners, telephone recordings);
Purchase and sale of business divisions, companies or parts of companies and other transactions under company law and the associated transfer of personal data as well as measures for business management and compliance with legal and regulatory obligations and internal regulations of Alpine Restaurants.
If you have given us your consent to process your personal data for specific purposes (for example, when you register to receive newsletters), we will process your personal data within the scope of and based on this consent, unless we have another legal basis and require one. Consent that has been granted can be revoked at any time, but this has no effect on data processing that has already taken place.
4. Cookies / Tracking
We typically use “cookies” and similar technologies on our websites to identify your browser or device. A cookie is a small file that is sent to your computer or automatically stored on your computer or mobile device by the web browser you use when you visit our website. This enables us to recognise you when you return to this website, even if we do not know who you are. In addition to cookies that are only used during a session and are deleted after you visit the website (“session cookies”), cookies can also be used to store user settings and other information for a certain time (e.g. two years) (“permanent cookies”). However, you can set your browser so that it rejects cookies, only saves them for one session or otherwise deletes them prematurely. Most browsers are preset to accept cookies. We use permanent cookies so that you can save user settings (e.g. language, autologin). Some of the cookies are set by us, some are also set by contractual partners with whom we work. If you block cookies, you may no longer be able to use certain functions (e.g. language selection, shopping basket, ordering processes).
By using our websites and agreeing to receive newsletters and other marketing e-mails, you consent to the use of these technologies. If you do not want this, you must set your browser or e-mail program accordingly.Cookie Einstellungen anpassen
We sometimes use Google Analytics or similar services on our websites. This is a service provided by third parties, which may be located in any country in the world (in the case of Google Analytics, it is Google LLC in the USA, www.google.com), with which we can measure and analyse the use of the website (not on a personal basis). Permanent cookies set by the service provider are also used for this purpose. The service provider does not receive any personal data from us (and does not store any IP addresses), but can track your use of the website, combine this information with data from other websites that you have visited and which are also tracked by the service provider, and use these findings for its own purposes (e.g. control of advertising). If you have registered with the service provider yourself, the service provider also knows you. The processing of your personal data by the service provider is then the responsibility of the service provider in accordance with its data protection provisions. The service provider only informs us how our respective website is used (no information about you personally).
Social Media Plug-ins
We also use so-called plug-ins from social networks such as Facebook, Twitter, YouTube, Google+, Pinterest or Instagram on our websites. This is visible to you in each case (typically via corresponding icons). We have configured these elements so that they are deactivated by default. If you activate them (by clicking on them), the operators of the respective social networks can register that you are on our website and where and can use this information for their purposes. The processing of your personal data is then the responsibility of this operator in accordance with its data protection provisions. We do not receive any information about you from them.
Hotjar analyses individual visits by recording user input with web browser fingerprinting. This is a service provided by third parties, which may be located in any country in the world (in the case of Hotjar, it is Hotjar Limited in Malta, www.hotjar.com), with which we can measure and analyse the use of the website (non-personal). The service is used to optimise the user experience on the website. Personal data is not analysed in this process after it has been recorded and is removed again as quickly as possible. The data collected does not allow any conclusions to be drawn about the identity of individual users and is only recorded for the attention of the website operator and forwarded exclusively to it. The operator assumes no responsibility or liability for data processing by HotJar. You can find more information about HotJar and the EU GDPR at https://www.hotjar.com/legal/compliance/gdpr-commitment.
5. Data disclosure and data transfer abroad
As part of our business activities and for the purposes set out in section 3, we also disclose data to third parties, insofar as this is permitted and appears appropriate to us, either because they process it for us or because they wish to use it for their own purposes. This applies in particular to the following parties:
Service providers of ours (within the Alpine Restaurants Group as well as externally, such as banks, insurance companies), including contract processors (such as IT providers);
Dealers, suppliers, subcontractors and other business partners;
domestic and foreign authorities, official bodies or courts;
the public, including visitors to websites and social media;
Competitors, industry organisations, associations, organisations and other bodies;
acquirers or parties interested in acquiring business units, companies or other parts of the Alpine Restaurants Group;
other parties in potential or actual legal proceedings;
Other companies of the Alpine Restaurants Group;
all joint recipients.
Some of these recipients are in Germany, but they can be anywhere in the world. In particular, you must expect your data to be transferred to all countries in which the Alpine Restaurants Group is represented by group companies, branches or other offices, as well as to other countries in Europe and the USA where the service providers we use are located (e.g. Google, Microsoft, SAP, Amazon). If we transfer data to a country without adequate legal data protection, we ensure an adequate level of protection as provided for by law by using appropriate contracts (namely on the basis of the so-called standard contractual clauses of the European Commission, which can be accessed here, here and here) or so-called Binding Corporate Rules or rely on the legal exceptions of consent, contract execution, the establishment, exercise or enforcement of legal claims, overriding public interests, published personal data or because it is necessary to protect the integrity of the data subjects. You can obtain a copy of the aforementioned contractual guarantees at any time from the contact person named in section 1, unless already stated above. However, we reserve the right to redact copies for reasons of data protection or confidentiality or to provide only extracts.
6. Duration of storage of personal data
We process and store your personal data for as long as is necessary for the fulfilment of our contractual and legal obligations or otherwise for the purposes pursued with the processing, i.e. for the duration of the entire business relationship (from the initiation, processing to the termination of a contract) and beyond that in accordance with the statutory retention and documentation obligations. It is possible that personal data may be stored for the period in which claims can be asserted against our company and insofar as we are otherwise legally obliged to do so or legitimate business interests require this (e.g. for evidence and documentation purposes). As soon as your personal data is no longer required for the above-mentioned purposes, it will be deleted or anonymised as far as possible. Shorter retention periods of twelve months or less generally apply to operational data (e.g. system protocols, logs).
7. Data security
We take appropriate technical and organisational security precautions to protect your personal data from unauthorised access and misuse, such as issuing instructions, training, IT and network security solutions, encryption of data carriers and transmissions, pseudonymisation and checks.
8. Obligation to provide personal data
As part of our business relationship, you must provide the personal data that is necessary for the establishment and implementation of a business relationship and the fulfilment of the associated contractual obligations (you do not generally have a legal obligation to provide us with data). Without this data, we will generally not be able to enter into or fulfil a contract with you (or the entity or person you represent). The website can also not be used if certain information to secure data traffic (such as IP address) is not disclosed.
We process your personal data partly automatically to evaluate certain personal aspects (profiling). We use profiling in particular to provide you with targeted information and advice about products. In doing so, we use evaluation tools that enable us to provide needs-based communication and advertising, including market and opinion research.
10. Rights of the data subject
You have the right to information, rectification, erasure, the right to restriction of data processing and otherwise to object to our data processing and to the disclosure of certain personal data for the purpose of transfer to another organisation (so-called data portability) within the scope of the data protection law applicable to you and to the extent provided for therein (such as in the case of the GDPR). Please note, however, that we reserve the right to assert the restrictions provided for by law, for example if we are obliged to store or process certain data, have an overriding interest in doing so (insofar as we may invoke this) or need it to assert claims. If you incur costs, we will inform you in advance. We have already informed you about the possibility of withdrawing your consent in section 3. Please note that exercising these rights may conflict with contractual agreements and may have consequences such as premature cancellation of the contract or cost consequences. We will inform you in advance if this is not already contractually regulated.
The exercise of such rights generally requires that you clearly prove your identity (e.g. by means of a copy of your identity card, where your identity is otherwise not clear or cannot be verified). To assert your rights, you can contact us at the address given in section 1.
Every data subject also has the right to enforce their claims in court or to lodge a complaint with the competent data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch).
Version from 24 May 2018